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The Best Jellycat Plushies to Buy as Investments: Are They Worth Reselling?

Jellycat plushies are more than just adorable cuddly toys—they’ve become highly sought-after collector’s items. With their limited-edition designs and timeless charm, certain Jellycat plushies can fetch impressive prices on the resale market. But which ones are worth investing in? And are Jellycat books and bags as profitable as the plushies?

In this guide, we’ll explore the best Jellycat plushies to invest in, whether the books and bags hold resale value, and tips for making the most of your investment.

Why Jellycat Plushies Are Great Investments

Jellycat releases new collections every year, but they frequently retire designs to make room for new ones. This scarcity, combined with the brand’s high-quality materials and unique designs, drives demand among collectors.

Resale markets on platforms like eBay, Depop, and Facebook Marketplace showcase plushies that have appreciated significantly in value—especially retired and limited-edition models.

The Best Jellycat Plushies to Buy as Investments

If you’re looking to invest in Jellycat plushies, focus on these categories:

1. Retired Designs

• Why They’re Valuable: Once a design is retired, it becomes increasingly hard to find, driving up its value on the resale market.

• Examples of High-Value Retired Plushies:

• Merryday Cat

• Peanut Penguin

• Fuddlewuddle Puppy

• Tip: Keep an eye on which designs are being discontinued—these are prime candidates for resale.

2. Seasonal and Limited Editions

• Why They’re Valuable: Holiday-themed plushies or collaborations with specific retailers often sell out quickly and aren’t restocked. Also, don’t forget to check this post on how to save money on jellycats.

• Examples:

• Christmas Amuseables (like the Christmas Pudding or Brussels Sprout).

• Limited-edition bunnies released for Easter.

• Tip: Purchase seasonal designs early, as they tend to sell out closer to the holiday.

3. Larger Plushies

• Why They’re Valuable: Oversized Jellycat plushies, such as the 50cm Bashful Bunny, are less commonly produced and tend to fetch higher prices on the resale market.

• Tip: These require more upfront investment, but their rarity makes them worthwhile for collectors.

4. Rare or Unusual Characters

• Why They’re Valuable: Quirky designs or niche characters appeal to collectors looking for something unique.

• Examples:

• Amuseable Avocado Bag

• Odyssey Octopus

• Vivacious Vegetables (Carrot, Broccoli, etc.)

Are Jellycat Books and Bags Worth Investing In?

Books

• Pros: Jellycat books, like If I Were a Bunny or The Very Brave Lion, make great pairings with plushies as gifts.

• Cons: They don’t hold significant resale value unless paired with a matching retired plushie.

• Verdict: Best suited for gifting or personal enjoyment, rather than investment.

Bags

• Pros: Jellycat bags, like the Amuseable Avocado or Croissant Bag, can be profitable, especially if they’re seasonal or limited edition.

• Cons: They’re less in demand compared to plushies, and their resale value is more unpredictable.

• Verdict: Invest in quirky, limited-edition designs for the best chance of resale success.

Tips for Investing in Jellycat Plushies

1. Stay Updated on Releases and Retirements

Follow Jellycat’s official website and social media channels to stay informed about new collections and retiring designs. Retired plushies often see a significant jump in resale value. Places like Selfridges often have exclusives too.

2. Buy Early

Seasonal and limited-edition plushies sell out quickly. Purchasing them as soon as they’re released gives you a better chance of securing high-demand items.

3. Keep Tags Attached

Collectors prefer plushies with their original tags intact. Keeping your plushies in mint condition significantly increases their resale value.

4. Monitor Resale Platforms

Check platforms like eBay, Depop, and Poshmark to see which Jellycat designs are trending and how much they’re selling for.

5. Store Plushies Properly

If you’re investing for the long term, keep your plushies in a clean, dry, and dust-free environment to preserve their quality.

Where to Sell Your Jellycat Plushies

Once you’re ready to sell your Jellycat plushies, here are the best platforms to use:

• eBay: Ideal for reaching a global audience of Jellycat collectors.

• Depop: Great for trendy and seasonal designs.

• Facebook Marketplace and Groups: Look for Jellycat-specific collector groups for a targeted audience.

Final Thoughts

Jellycat plushies are more than adorable—they’re a smart investment for resellers. Focus on retired designs, seasonal favorites, and quirky characters to maximize your returns. While Jellycat books and bags don’t have the same resale potential as plushies, certain unique or limited-edition bags can still be worthwhile.

Happy collecting and reselling!